MiCuento’s AI Transformation Strategy with AI Manager 360

MiCuento, a leader in personalised children’s books, sought to scale its operations while enhancing efficiency in personalisation, reducing customer acquisition costs, and exploring new business lines enabled by AI.

The company needed an advanced yet accessible AI business intelligence (BI) solution to tackle these goals and support data-driven decisions for their AI transformation journey. We spoke with Muriel Bourgeois, CEO & Co-founder to learn more about their journey with AI Manager360.

‍

The Solution: AI Manager 360’s analysis of Mi Cuento’s AI Opportunities

In 2024, MiCuento partnered with AI Manager 360, the AI-powered BI platform that simplifies AI adoption at scale.

AI Manager 360° performed an in-depth audit  of MiCuento’s essential business functions, including book writing, publishing and editing, illustrations, marketing, digital marketing, sales, supply chain, business development, and customer service.

The audit identified more than 100 AI opportunities, and leveraged data to forecast their potential return on investment. In some cases, where the economic projections were dependable on other business factors (not only tied to AI innovation), the AI Manager 360 platform provided a high level estimation of the initiative’s impact.

As a result of the audit, 20 high-impact, highly viable initiatives were chosen for immediate or near-term implementation. Supported by low code/no code tools and custom integrations, key opportunities included:

Automated Video Creation for Marketing

^{Use case}

Utilise AI-powered technology to automate the planning, recording, and editing of high-quality short videos for social media platforms, transforming the labour-intensive process of video production into a streamlined, efficient process.

^{Tool selection}

9 alternative solutions were found matching MiCuento specific profile. Promo.com was chosen as the most optimal no code/low code solution.

^{Forecasted results}

The forecasted results for the AI-automated video creation solution include a 75% reduction in video production costs, a 100–200% improvement in engagement rates, over 15% improvement in Cost Per Acquisition (CPA), a 50% boost in reach and impressions, and a conversion rate increase of more than 50%.

Custom Customer Support Using RAG (Retrieval-Augmented Generation)

^{Use case}

Utilise custom RAG technology to provide dynamic, data-driven responses to customer inquiries, particularly for frequently asked, information-based queries common in e-commerce (e.g., “Where is my order?” or “Can I change the delivery address?”).

The RAG system retrieves factual information from databases and generates a conversational response, streamlining the customer support process and offering a natural, responsive experience for customers.

^{Tool selection}

Although several low code and no code solutions were considered, a custom RAG implementation was selected due to its effectiveness, long-term cost efficiency, and alignment with cybersecurity and data privacy requirements.

The custom approach minimised future risks of switching solutions and ensured a robust, sustainable framework for handling support queries.

^{Forecasted results}

The forecasted impact of the custom RAG implementation for customer support includes a 20% reduction in cost per ticket, a 7% increase in Customer Satisfaction (CSAT), a 25% improvement in agent productivity, and an 8-point increase in Net Promoter Score (NPS).

Additional key metrics such as time to first response, average handling time, and first contact resolution were also expected to improve significantly.

Conclusion: A Strategic Partnership for Growth

AI can now generate high-quality images and videos based on textual descriptions. This capability reduces the need for traditional production methods, allowing for faster and more cost-effective content creation in marketing and product design.

The AI Manager 360 platform allowed MiCuento to identify several Use Cases and the best available AI tools necessary to implement a digital transformation process aligned with the company's growth objectives, providing the flexibility and scalability necessary for continued expansion.

The collaboration between MiCuento and AI Manager 360 is a testament to the power of tailored AI solutions in driving business growth. Thanks to the thorough audit, Mi Cuento was able to implement  solutions that not only address their immediate needs, but also positions them for long-term success.

Under Muriel Bourgeois’ leadership, MiCuento is now equipped with the tools to continue expanding its mission of creating personalised, meaningful stories for children, backed by data-driven decisions and innovative AI technology.

AI Manager 360  will continue to work with MiCuento towards growth , supporting the company as it develops its strategy to explore new avenues for AI transformation.