Embracing AI Automation: A Strategic Imperative for Organisations

Automating processes and leveraging technology to enhance operational efficiency has become essential for businesses striving to remain competitive in the digital age. The advent of Artificial Intelligence (AI) has democratised productivity, enabling organisations of all sizes to achieve levels of efficiency once reserved for large enterprises.

However, the widespread adoption of AI automation and the rapid pace at which it has become integral to business operations across all industries means that organisations delaying their decisions are at risk of falling behind and letting early adopters disrupt their markets and quickly  gain a competitive advantage.

AI adoption, tool selection, and why you can’t afford inaction

According to a recent survey from Gartner, 70% of organisations are exploring generative AI solutions. This curiosity is driven by the promise of AI to revolutionise most business functions and processes, from customer service to marketing and supply chain management. By some estimates, as many as 80% of tasks could potentially be automated with AI. 

Despite the enthusiasm, many businesses struggle to identify the most relevant and impactful AI use cases, resulting in the wrong automation projects being prioritised or, worse, the wrong tools being selected for the job. In fact, every year, wrong software selection costs UK businesses over $124 billion. This eye watering number indicates the scale of the challenge facing organisations, who are required to act quickly and risk making expensive mistakes.

The benefits of AI automation

If inaction poses an existential threat to organisations operating in the digital age, it is important to quantify the potential benefits of deploying AI tools to automate specific tasks. These benefits can be grouped into three categories: cost reduction, revenue generation, and competitive advantage.

1. Cost Reduction

Automating routine and repetitive tasks can lead to substantial cost savings. For instance, AI-driven chatbots can handle customer inquiries around the clock, reducing the need for large customer service teams.

One of the world's largest vehicle manufacturers recently deployed AI to automate customer support requests, resulting in 95% of queries being initially processed and answered by virtual agents, and achieving an impressive 98% customer satisfaction rate. Customers receive faster responses and benefit from automated reminders and alerts about vehicle maintenance.

2. Revenue Increase

AI can enhance customer experiences by providing personalised recommendations and predictive insights, leading to higher conversion rates and increased sales. For example, AI-powered marketing tools can analyse customer behaviour and optimise marketing campaigns, driving more targeted and effective outreach.

One of the most well-known UK supermarket chains recently launched an AI marketing personalisation programme, providing customers with hyper-personalised offers and marketing communications. Shoppers received tailored communications and discounts, resulting in a 179% increase in click-through rates and a significant revenue boost estimated at around $110 million annually.

3. Competitive Edge

In the digital age, staying competitive requires constant innovation. AI enables businesses to stay ahead by offering insights that drive strategic decision-making. In fact, AI can even help businesses navigate the complex decision-making process of identifying, prioritising, implementing, and monitoring the success of AI automation initiatives.

AIManager360 is a Business Intelligence Platform that provides organisations with data-driven insights on the most impactful automation initiatives they should implement, and helps them assess and select the best AI tools to deliver fast, quantifiable results that will enable them to gain an advantage over their competitors.

Overcoming the Challenges of AI Automation Initiatives

While AI automation has obvious benefits, the path to successfully integrate automation into existing operations is not always straightforward. Many organisations lack the skilled workforce to manage AI systems, or might face regulatory compliance constraints.

AI Manager 360 addresses these challenges by offering a fully agnostic platform that is designed with governance in mind. Its AI assessment of the business impact and risk of each automation initiative takes into account local compliance requirements and only provides tool recommendations that meet the specific needs of your business.

1. Identify and Prioritise Impactful AI Use Cases

With so many AI use cases, it can be difficult for organisations to identify and prioritise them by impact. AI Manager 360’s platform performs a data-driven analysis of a business’s structure, requirements, and objectives. It returns a list of initiatives that are impactful and aligned with organisational goals.

Whether it would be best to invest first in a customer success automation system or in a marketing personalisation tool, AI Manager 360 will tell you which initiative will provide the most significant benefits. By leveraging these insights, businesses can make informed decisions on where to allocate resources, ensuring the highest return on investment and strategic advantage.

2. Simplify AI Tool Selection

Over 1,000 new AI tools are expected to enter the market in 2024 alone. For this reason, knowing which automation initiative should be implemented first is not enough to guarantee success - organisations also need insights into which solution they should invest in.

AI Manager 360s platform evaluates the AI tools available on the market and provides an unbiased list of the ones that will most closely match the requirements.

3. Quantify Results

Once an AI automation initiative is in place, measuring its effectiveness is critical to demonstrate its value and justify further investment in digital transformation projects. As an all-in-one solution, AI Manager 360 provides robust analytics and reporting tools that allow organisations to track the performance and ROI of their AI initiatives.

By measuring results, businesses can identify areas for further improvement and continuously align AI automation efforts with their strategic objectives.

The Future of AI in Business

If AI automation is no longer a choice, but a strategic imperative, it is critical for organisations to select the right partner to guide them through a rapidly evolving landscape of opportunities and challenges.

AI Manager 360 is the automated Business Intelligence solution that empowers organisations to quickly identify, evaluate, and monitor the ROI of their digital transformation initiatives, empowering them to stay competitive in the digital age. Find out more here.